Don’t Repeat the False Claim
When correcting misinformation, it is natural to repeat the claim and then explain why it is wrong. Unfortunately, that can sometimes strengthen the misinformation instead of weakening it. Repetition increases familiarity, and familiar claims can begin to feel more believable simply because people have heard them multiple times.
A better approach is to lead with what is true, keep any reference to the false claim brief, and then return quickly to accurate information. The goal is to make the facts—not the myth—the most memorable part of your response.
This matters in discussions about MAiD because misleading claims are often designed to be dramatic and emotionally sticky. Phrases that shock or provoke outrage are easier to remember than careful explanations. Repeating those phrases over and over, even to debunk them, can help spread them further.
For example, instead of saying, “People do not drown during MAiD,” it is usually better to say, “MAiD in Canada uses medications intended to provide an unconscious and peaceful death. Claims suggesting otherwise misrepresent what occurs.” Instead of repeating that doctors “offer MAiD instead of treatment,” lead with the reality that patients must meet legal criteria, make a voluntary request, and give informed consent.
This does not mean avoiding misinformation entirely or pretending it does not exist. It means correcting it strategically. State the truth clearly, mention the falsehood only when necessary, and avoid making the myth the centre of the conversation.
Often, the most effective correction is not repeating the false claim—it is replacing it.